Blueprinting sifts through the complexity of services that are cross-channel or involve multiple stakeholders to uncover the root of customer pain points. The process of service blueprinting is useful in approaching ambiguous and complex services known as “wicked” problems, that are difficult to diagnose. By condensing your business’ activities on one page, a service blueprint breaks down a service into delivery layers, observes how a service functions in its current state, and diagnoses why customers may experience certain pain points. The service blueprinting process exposes the underlying support actors, touchpoints, and specific policies that help create or deliver a service.Īs a visual tool, service blueprinting helps uncover key insights that empower a business’ innovation efforts. Service blueprinting enables businesses to understand a user’s experience from a holistic, end-to-end perspective. One of these tools is called service blueprinting. To do this, businesses can greatly benefit from Service Design tools to strategically solve user needs. Whether your business is small or involves many moving parts, creating memorable and valuable experiences for your customer is the key to success.
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